Integrated Campaign: C Square

Giving gas stations more support. Contrary to their signs out front, not all gas station are owned by big oil companies. Many are independently owned, which puts them at a disadvantage when trying to negotiate for lower product pricing. To bring these independents together, we created a wide range of branding elements including a video-enlivened website and a member magazine. The result is a centralized marketplace and forum where knowledge is shared to further the success of every member.

Giving gas stations more support.
Contrary to their signs out front, not all gas station are owned by big oil companies. Many are independently owned, which puts them at a disadvantage when trying to negotiate for lower product pricing.
 
To bring these independents together, we created a wide range of branding elements including a video-enlivened website and a member magazine. The result is a centralized marketplace and forum where knowledge is shared to further the success of every member.
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