Next Act Theatre
In a market with dozens of acting companies struggling for attention from the same small pool of theatre goers, what does a 150-seat house have to do to get noticed? Seismic uncovered the one thing that made our client different: its focus on issue-based shows. So we created conversations around the issues. Encouraged controversy and media coverage. And crafted a campaign that speaks not only to the traditional theatre goer, but to anybody who thrives on the clash of ideas.
