Integrated Campaign: SkillsUSA
Poster and video campaign designed to drive greater awareness and participation in this nonprofit educational program
Inspiring life-changing transformation.
Students go to technical college to prepare for the workforce. But with the number of hours people spend at work, shouldn't we all be enriched with careers instead of jobs?
That's the spirit behind this program. To prove that it works, we focused on the stories of alumni whose lives have truly changed. And we created a poster and video campaign characterized by authenticity: personality-filled portraits. Handmade lettering. Personal interviews. Student-submitted footage. All underpinned by the program's signature red jacket—the transformative tool that helps students lead happier and more fulfilling lives.
